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performance
Individuals often underestimate the importance of giving to their personal health and wellbeing. So too with organizations. In many organizations today, corporate giving is neither a stated or naturally occurring cultural value. And where it does occur, seldom is it practiced purposefully enough to bring a significant impact. The reasons for this gap vary, as do the solutions. Whatever the size and shape of your organization, here are five ways to make corporate giving work for you.
Recent social science has confirmed what the wise have known for millennia: it is more blessed to give than to receive. And this simple truth applies just as much to organizations as to individuals. Corporate giving is more than a tactic for patronizing employees, convincing customers, posing for the press, or quieting critics. Applied skillfully, it is an organizational discipline with uncanny power to address hard-to-explain dysfunctions and boost performance.
