Colin Brine

CEO & Peoplecraft Master

Colin Brine is a co-founder and principal consultant for Be Clearly. As a facilitator, coach, and strategist, he strives to connect people with passion, purpose and possibility.

Colin brings three decades of experience to Be Clearly—as a trusted thought partner, clarity catalyst, problem solver, and architect of human systems.

As a CPA, Colin learned to blend creativity with practicality. As a yacht captain he learned to value planning while staying open to an ocean of possibilities. Growing up in a hospitality business he learned the meaning of service. As a cyclist and skier he has learned discipline and goal setting. And as a husband, friend, and father, he learns something new every day.

James Carter

Chief Evangelist

James Carter helps leaders, teams, and organizations identify untapped human potential and discover how to unlock it. He possesses a genuine care for others and a contagious enthusiasm born of an unshakable belief in human potential. James joins the Be Clearly team via a strategic partnership with Be Legendary.

Since the late 1980s, James has touched tens of thousands of people through facilitations and speaking engagements on behalf of clients ranging from C-level executives to non-profit boards. Over 35% of Fortune 100 companies have worked with James.

James attended University of Nevada-Reno, where he earned degrees in biology and social psychology.

Charley Voorhis



Charley Voorhis is a nationally-acclaimed, award-winning filmmaker who uses the power of video to tell compelling stories that need to be heard—engaging stories that help people connect to the lives and work of others. These are the stories that inspire him to constantly press the limits of the craft of videography.

Charley transports viewers into the worlds of his subjects. He has a reputation for capturing exceptional imagery in divers situations and finding the drama and artistic value in every shot. He blends art with technology and simplicity with sophistication.

Charley joins the Be Clearly team through a strategic partnership with Voortex Productions.

Jennifer Korfiatis

Marketing & PR Director

Jennifer’s background is diverse, her experience deep and education cutting-edge. She has a proven track record of helping companies and non-profit organizations create comprehensive and solid business and marketing plans and research-based campaigns that are effective and bring results. Jennifer has worked with a variety of organizations throughout the US and Canada and has a keen interest in entrepreneurship.

With a 20-year background in marketing, Jennifer operates as an independent contractor, while enjoying the ability and freedom to forge close relationships with select clients. 

Jennifer serves as an Adjunct Professor at Wenatchee Valley College where she teaches business, entrepreneurship, and marketing classes. She also spent eight years as the Administrator of the non-profit North Central Washington Economic Development District.

Lynda Brine

Director of Client Relationships

Director of Client Relationships

Lynda Brine is has a passion for helping others find their best self.  A true people-crafter, she adds value by reflecting the true joy of what we do in all our valued relationships. She brings a wealth of experience in event design, co-facilitation, logistics and communications.  

As a race director leading both the Wenatchee and Leavenworth Marathons, she know the value of bringing people together for good - and doing it at scale.  As a skin care consultant for Rodan+Fields she understands how to help others find their natural beauty.  

As former triathalete and 6X Ironman, she knows the importance of seeing the big picture and helps our clients see the benefits of dedicated practice. 

Rufus Woods

Chief Artist - The Art of Community

Chief Artist - The Art of Community

Rufus Woods joins the Be Clearly team as a longtime civic leader who devotes his time and energy to fostering and celebrating community building throughout North Central Washington. He spent 35 years in journalism as reporter, columnist, editor and publisher of The Wenatchee World. His civic resume includes helping lead and support a community effort with the Wenatchee Rotary Club to change public perception of the value of WestSide High School, chairing the Proposition One campaign that led to a successful vote in North Central Washington to cure the bond default of the Town Toyota Center, co-chairing the successful $8.6 million Foothills Campaign led by the Chelan-Douglas Land Trust and the Trust for Public Lands, and most recently serving on the leadership team for the successful $3.4 million redevelopment of Kiwanis Methow Park.  

As Publisher Emeritus of The Wenatchee World, he writes regular columns focusing on creative community building, and also has a podcast and blog devoted to deepening the sense of community engagement and involvement in the region. Rufus was trained in Appreciative Inquiry — a possibility-focused approach to community and professional challenges. The approach is succinctly summed up in the words of Teddy Roosevelt: “Do what you can, with what you’ve got, where you are.” It’s the approach he brings to his writing and civic work.  

Time and time again, he has observed that constructive community engagement, finding common ground, celebrating what is working and collaborating to build a healthier future is a powerful and effective approach that creates a greater sense of ownership in the community. He believes that what makes this region special is the sense of giving back to the community that has always existed in North Central Washington.

Join the Team

At Be Clearly, we believe in the extraordinary untapped potential of people, and we work with leaders seeking to unleash that potential in service of the better and the best. We value humanity, creativity, courage, and possibility.

We are a growing company with a flexible work environment and a fun, hard-working culture motivated by the value of the work we do. We hire primarily based on a proven ability to bring people together for good. If you are a passionate professional with values like our own, we want to know about you.